https://blog.google/outreach-initiatives/arts-culture/mapping-our-emotions-at-the-guggenheim-museum-bilbao/
Guggenheim Museum Bilbao and Google Arts & Culture have partnered on the occasion of the museum’s 25th anniversary and are offering a unique and emotional experience that lets everyone explore their feelings and get closer to the contemporary museum’s collection.
Artetik: From the Art, a new installation in the Guggenheim Museum Bilbao, invites you to explore how artworks from the museum’s collection make you feel. By contributing to the experience, you will be guided to new artworks in the collection through an ever-changing visualization representing the shared emotions evoked in museum visitors.
The project is a collaboration between the Guggenheim Museum Bilbao and Google Arts & Culture, based on research about art and emotions by scientists at the University of California, Berkeley. This study explored the emotions evoked by works of art over time and across culture. 1,300 people described how a selection of around 1,500 artworks made them feel. The research revealed 25 different emotions relating to the pieces, including anger, boredom, nostalgia or love. The researchers used these feelings to create an interactive emotions atlas, grouping together artworks that evoked specific emotions. The installation developed by Google Arts & Culture and the Guggenheim Bilbao Museum gives this study life and – for the first time – applies the emotions atlas to a museum's entire collection.
This unique initiative enables the Guggenheim Museum Bilbao to fulfill its commitment to education and innovation by making the collection more accessible as part of its goal to “inspire and open up new perspectives through art and the values it represents.” It is also a way of achieving one of the Museum’s strategic objectives on digital transformation and the implementation of innovative digital projects and experiences.
Located on the third floor of the Museum, Artetik: From the Art will allow visitors to choose artworks from the collection and to indicate the emotions that those works trigger in them. As participants link the different works of art with their own feelings, the experience will generate a collective graphic of emotions that will change over time. At the end of their experience, users will be able to learn more about the chosen artwork, locate it in the Museum in order to savor it in person, and share on social media the graphic of emotions that each work produces. In addition, the app will allow visitors to discover other works of art from the collection that connect with similar emotions, providing access to the Museum’s artworks in a truly unique way.
Furthermore, the virtual space that Google Arts & Culture has dedicated exclusively to exploring the Guggenheim Bilbao Museum since 2017 will update and include the museum's entire collection, making it accessible to users and art fans around the world. Some of the materials available are:
